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Much of the jewelry industry is trend-driven: from shapes to materials to sizing, pieces conform to the norm, resulting in an aesthetic culture of sameness. But at Lulu, our pieces are born of inspiration derived from what we see in our daily lives. A meeting of architecture, botanical elements, and textiles, run through with the metaphysical appeal of gemstones, makes for jewelry that emits a feel of pretty peace—the kind of feeling born of authentic creativity.
Our visual references range from micro to macro. We see the veins snaking through a leaf, the way branches catch on the breeze, the phases of the moon, the pull of the Pacific’s waves. And from there, we do our best to transmute the feelings those happenings evoke into wearable art. As far as humanmade notes, Indian textiles offer a constant wellspring of influence, as do the clean lines of a thoughtfully erected building. Essentially, life inspires Lulu, which is another reason we rely on the power of gemstones to enhance much of our jewelry: because why not harness these organic baubles into adornments that can benefit wearers’ well-being? In that sense, the pieces are more than decorative—they’re a reminder to stay tethered to the Earth and to yourself.
Because of our commitment to sustainability and idiosyncrasy, we take great care with every aspect of the process, from choosing materials to partnering with vendors to executing finished pieces, and we believe these efforts are evident. Whether you favor silver, gold, or yellow bronze, our metals and their accompanying jewels are built so our customers can feel good about wearing—or gifting—Lulu.
Most importantly, we design jewelry designed to last—contemporary heirlooms meant to be passed from generation to generation. We get a spark from eschewing current trends and imagining a trinket that stands on its own for its beauty and will continue to do so no matter the era. If a necklace sparks your imagination, a pair of earrings becomes something of a signature, or the stone fitted within a ring calls to mind a body of water you’ve dipped your toes in, we know we’ve done our job.
We’d love to share more stories about the inspiration for each of our unique pieces from our collections. If you have any questions, please reach out to us and we’d be happy to provide you with additional information.